Important Update: Our Sales Department is OPEN by Appointment Monday -Thursday 9am to 7pm, Friday 9am-6pm and Saturday 9am-5pm.  Want to know more about our Online Shopping Experience?  Check out our Virtual Showroom!

What Does BMW Stand For? | What Does BMW Mean? | BMW Origins
Hours & Maps

Get Hours and Directions


301 County Road, Tenafly, NJ, 07670

Get Directions dealer map

Dealership Info

Phone Numbers:Sales Hours:
  • Mon - Thu9:00 AM - 7:00 PM
  • Fri9:00 AM - 6:00 AM
  • Sat9:00 AM - 5:00 AM
  • SunClosed
Service Hours:
  • Mon - Fri7:00 AM - 5:00 PM
  • Sat - SunClosed
Parts Hours:
  • Mon - Fri8:00 AM - 4:00 PM
  • Sat - SunClosed
Collision Center Hours:
  • Mon - Fri7:00 AM - 5:00 PM
  • Sat - SunClosed

What Does BMW Stand For?

Close up shot of the BMW badge on the rim of a 2020 BMW X7

We know what BMW means to our drivers, but what does BMW stand for, exactly? These three letters are an abbreviation of Bayerische Motoren Werke, or Bavarian Motor Works in English. Of course, now that you’ve seen what BMW stands for, we’re sure that you’ll be eager to learn more about the brand! BMW of Tenafly has Fort Lee-area drivers covered.

How Did BMW Get Its Name?

BMW got its name more than 100 years ago. Here’s a little bit of background:

  • Karl Rapp founded the company that would become BMW in 1913. They initially produced aircraft engines, and that spirit would live on in each of the BMW vehicles yet to come.
  • Karl Rapp would leave the company in 1917. At that point, the BMW name was adopted.
  • “Bayerische” or “Bavarian” of course refers to the region in Germany where the company is based.
  • The BMW logo is marked by blue and white–precisely the same as the Bavarian flag! The latter features a blue and white checkered pattern.
  • After incorporating, the BMW name was appended by the letters “AG.” That’s short for “Aktiengesellschaft,” a German word that indicates a group of shareholders.

What is a Bimmer? What is a Beemer?

Have you ever heard your neighbors near Cresskill and Closter talking about a “Beemer” or a “Bimmer”? Both of these terms are shorthand slang for BMW automobiles.

In some cases, “Beemer” may be used to refer specifically to BMW motorcycles. In other locales, the two terms are effectively interchangeable.

What is the BMW Slogan?

For those wondering, “What does BMW mean?” it might make even more sense to dig into the BMW ethos and brand identity. Just look at the BMW slogan. BMW has been known as the “Ultimate Driving Machine” since 1974.

Although the slogan “Joy” was briefly introduced in 2010, the brand’s old image stuck! The “Ultimate Driving Machine” campaign was restarted just two years later in 2012 and continues to be used today.

There’s More to BMW. See for Yourself!

Whether you’re interested in learning more about the BMW brand, or you’re ready to take the next steps with an Ultimate Driving Machine® of your own, BMW of Tenafly is here to help! Reach out today to take advantage of our exciting lease and finance offers.

Saved Vehicles ×


You don't have any saved vehicles!

Look for this link on your favorites:


Once you've saved some vehicles, you can view them here at any time.

Contact Us ×

(201) 643-7514

Call Now

301 County Road • Tenafly, NJ 07670

Get Directions

Today's Hours:

Open Today! Sales: 9am-6am

Open Today! Service: 7am-5pm

Open Today! Parts: 8am-4pm

BMW of Tenafly

301 County Road Tenafly, NJ

Phone: (201) 643-7514,-73.9599377,17z/data=!4m13!1m7!3m6!1s0x89c2f1e991d78e8d:0x6a60735fc5544be5!2s301+County+Rd,+Tenafly,+NJ+07670!3b1!8m2!3d40.9345354!4d-73.957749!3m4!1s0x89c2f1e98e4a9bf5:0xbcf880e4cf0710b6!8m2!3d40.9345692!4d-73.9575711
40.934086 -73.957511
BMW of Tenafly 40.934086, -73.957511.